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Is Word Count a Ranking Factor or Indicative of Quality? Complete Guide

Many people live under the impression that word count indicates quality, which may not be true all the time. If you think that an article of more than a thousand words can help you become the apple of Google’s eye, you are at fault. You will not extract any SEO juice unless your content is worthy.

Quality is always above the quantity when it comes to discussing content. You might have seen posts that rank on the first page and have a mere three hundred words on the board. How did they happen to achieve this? The answer is ‘Quality.’

If you can create content exactly per searchers’ requirements and provide them with valuable information, you have done the job.

Many top-performing blogs and websites produce content of good length, but they never forget to maintain the quality of their write-ups. That’s the reason they stay on top of the organic search results.

Is word count indicative of quality?

Word count has long been used as a metric to gauge quality. The logic is that the author can convey the message properly using more words.

For example, in the legal field, lengthier contracts often suggest a more thorough agreement with more clauses and conditions (though this isn’t always true). In academia, longer papers are usually met with higher regard than shorter pieces.

However, in today’s world of content marketing, word count appears to be losing its ground as an accurate indicator of quality. Many digital marketers do not consider lengthier word count as a quality factor. It is crucial for a post to contain quality content to gain better traction on the web.

Is word count a ranking factor?

Let’s be clear. The word count is not a direct ranking factor. However, is it possible that longer content could help you rank higher?

Google has never confirmed if this is true, but It’s clear that Google wants to rank good websites and high-quality articles. So, if you’re writing a long article, it makes sense to create something valuable and useful for readers. But does word count play a role in Google’s algorithm?

Word count, however, is not an official ranking factor. The length of a page and its content is only one of many signals that search engines can use to rank pages. However, longer content does tend to rank higher in Google search results.

There is a very strong correlation between content length and SERP position. This means that if you want your content to rank highly in search results, you will need to write longer pieces.

Longer content also tends to receive more shares and links than shorter articles, which is another way that Google may determine where to place your page in the results.

It’s better to get into the habit of counting the number of words you write in each blog post. It’s great if your word processing program lets you observe the overall count. If not, word counter online can help you with that. It’s easy to use and provides you with complete visibility of the number of characters and words.

word counter online

How long should your blog posts be?

There are a lot of questions about word count and what is considered “good” word count. Unfortunately, the answer isn’t simple, but let’s try to give you an overview.

How long should your blog posts be?

This is a common question in the world of content marketing. It’s a good one too. Because having a sense of how long your blog posts need to be can help you plan out your content strategy. And it’ll make sure you’re putting out the right kind of content to suit your audience and the platforms they love to use.

You may have heard that the longer your content is, the better it will perform in search. This makes sense intuitively.

The longer your content is, the more you can cover a topic from every angle and answer every question someone might have about it. And that’s exactly what Google wants: to deliver the best possible results for every search.

So yes, if all other things are equal, the more comprehensive and detailed your content is, the better it will perform in search engine rankings.

Articles or blog posts having more than a thousand words are likely to rank better than short-form write-ups. They receive more likes and shares due to the detailed information covered in them. That means your blog post should be long enough that it covers the topic in all aspects.

Higher word count doesn’t always guarantee high-quality content, but most of the time, longer posts perform better than shorter ones. Under any situation, try not to write less than three hundred words.

Content Length and Quality

While it is easy to find several sources claiming a relationship between content length and quality, we found no scientific evidence for this claim.

According to Techjury, there are over 1.5 billion active websites, and 56.5 billion web pages get indexed each day. Many of these websites publish new content daily. It would be impossible to analyze the quality of every website and every piece of content published on the web, so we need to rely on other indicators.

This does not mean that long-form content can help you rank better in Google’s search results. We already know that quality is an important ranking factor, but what if we could measure it? In fact, many factors can help us define the quality of an article.

Google doesn’t always rank low-quality content on top. So if your content is thin, it will hardly get any traction in search results or social media.

Word count is an important factor in writing quality content, but it’s not the only factor. Multiple elements judge quality. Some of these include:

  • Good tailoring of the content to the search intent
  • How well the content fulfills that intent
  • The uniqueness and originality of the content
  • The usefulness of the content in answering questions
  • The quality of the information provided (i.e., how well-researched and well-written is it)
  • How easy it is to read and understand (i.e., does it use subheadings and bullet points, etc.)

In short, the word count isn’t the end-all be-all when it comes to developing content for your site. You have to balance things by maintaining good quality too.

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