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Why Do Brands Prefer Instagram Over Other Social Media Platforms

With more than 3.7 billion users, social media is growing tremendously. It is now a preferred medium for businesses to reach out to its target audience. 

But, why social media is considered as a massive world when it comes to online business?

Well, it is very obvious because social media include different gigantic social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more.

But if we consider the most trending one, then Instagram is one of the most preferred platform, which is outshining over other social media platforms.

And I know, if you’re having Instagram, then I’m pretty much sure it’s your favorite platform for promoting your brand, isn’t it?    

However, if you haven’t, let me tell you that you’re missing out on some serious opportunities. Here’s why:

  • More than 1.15 billion people actively use Instagram every month.
  • 90% of all users on Instagram follow at least one business account.
  • 50% Instagram users are more interested in a brand when they see ads for it on Instagram.
  • 59% of micro-influencers believe that they get the best engagement on Instagram.
  • On average, 500 million people are using Instagram stories daily.

These Instagram statistics clearly prove Instagram’s growth ratio and gives us the reason why the world’s biggest brands prefer Instagram over other social platforms to promote their products and services.

So, this makes us clear that Instagram is extremely effective in helping various brands to reach out  to new customers and build a massive following of brand advocates.

But if you’re still not convinced..

Check out the top 6 reasons why brands prefer Instagram over other social media platforms.

1. Tap into the Pool of Mobile App Users

I’m sure you’re aware that Facebook, Twitter, LinkedIn, and all other social platforms have already gone mobile.

Why is that?

Well, because more than 48% of all web traffic comes from mobile devices. Although the number did take a plunge in the last quarter of 2018, but later regain its growth.

Mobile traffic website visitors statistics

But wait, there’s more to the story. According to a study by eMarketer, US adults will spend an average of 4 hours, 6 minute on mobile internet per day in 2021, with 3:41 of that time spent on mobile apps. 

Hourly mobile usage statistics

The study also revealed that more people are now spending time on social media using mobile devices. Hence, this proves that mobile internet is trending more and more amongst internet users.

So, it is very obvious that people will find easy to operate Instagram and other social media platforms through their mobiles. Still, with such easiness, users find Instagram as the most popular social networking app, after Facebook. According to 2021 stats, Instagram is the second-most popular platform with 84% engagement.

Given these statistics, it’s not difficult to understand why brands love Instagram when it comes to engaging consumers on mobile.

So, which reason is next on the list?

2. To Increase Brand Reach

So you already know that Instagram has 1.15 billion monthly active users. Looking at the constant roll-out of exciting features and considering the pandemic’s effect, Instagram’s user numbers are likely to reach new heights.

But, on the other hand.

You may be wondering why you should care about Instagram when Facebook has over 2.5 billion monthly active users.

Well, here’s why…

There are 10 million advertisers using Facebook to reach out to their target audiences. However, Facebook’s new update to their news feed algorithm has made it tougher for advertisers and brands to be seen and heard.

Whereas,

On the other hand, compared to Facebook, Instagram has over 2 million monthly advertisers. So, not only you have less competition on Instagram, but also a greater scope of succeeding with your marketing.

Hence, with such advantages, it’s hardly surprising that brands prefer Instagram over other social media platforms.

3. To Share Beautiful Visual Content

It shouldn’t come as a surprise that visuals are the best way to communicate and get your message across to people. This is the main reason why marketers prefer using visuals in their social media marketing mix. Because, when it comes to choosing a social platform, Instagram wins hands-down.

Instagram is entirely a visual platform where the news feed is completely filled with visuals and using a free Instagram scheduling tool helps you with easy sharing of these visuals. 

According to a BuzzSumo study, images posted to Facebook via Instagram get more engagement than those posted directly.

Images post via Instagram

Also, according to predictions by Social Media Today, Instagram is the fastest growing social platform around the globe. These statistics clearly indicate that Instagram can help you showcase your brand effectively to the world.

However, to get the most out of Instagram, don’t forget to add relevant hashtags in your posts. Hashtags help your posts to get discovered by Instagram users through searches so you can achieve greater visibility.

4. To Win Through Instagram Stories

Audiences today want, rather demand, that brands share authentic stories that resonate well with them.

Quite naturally, this compels businesses to embrace storytelling in their conversations with their audiences. And when it comes to storytelling by brands, Instagram is the platform that steals the show.

Instagram Stories have contributed to a 7-10 minute rise in the time spent by an average user on the app daily. Right now, there are more than 500 million daily active users of Instagram Stories.

Instagram stories daily active users

Instagram Stories have opened up a world of new opportunities for brands. Not only can you make use of features like Geo-location tagging, hashtags and text, but also run ads on Stories.

But Instagram didn’t stop there. In 2020 it has released a new TikTok-alike feature, Reels. It is yet another opportunity for businesses to engage with the vast audience of the platform. Learn how to use Instagram reels for business.

So, give it a try and get the best out of your brand storytelling to the audience at large.

5. To Boost Engagement Rates

Did you know that 500 million people are actively using the Instagram platform on a daily basis?

However, it’s not just the sheer number of people that makes brands flock to the platform. More importantly, Instagram is a platform that can generate the highest engagement rates on posted content.

Here’s what micro-influencers have to say about engagement on Instagram. In a survey by Bloglovin’, 59% of them said that Instagram is the most effective platform for engaging audiences. This survey included over 2,500 micro-influencers as respondents.

Social media platforms for growing engagements

Engagement rate is a key consideration when it comes to selecting influencers for your campaigns. With the growth and popularity of Instagram, there has been a rise in unscrupulous practices too. Some companies offer followers in exchange for a price. However, paid followers are seldom genuine and mostly a combination of fake accounts and bots.

So, when you select influencers for a campaign, more than their follower counts, check out their engagement rates. The higher the engagement rate, the higher the likelihood of an influencer being genuine and authentic.

You can search for relevant influencers in your niche and check their engagement rates, reach, etc. You can also track and measure your campaigns effectively and make any adjustments in real-time.

A Hubspot article says that, even though Facebook has 2x more monthly users, Instagram generate 23% more engagement than Facebook.

So,

Now you definitely don’t require a knowledge of rocket science to understand why brands prefer Instagram over other platforms.

6. To Generate Higher Conversion Rates

No matter what kind of a business you run, boosting conversions must be a top priority for you because social media can help you out in this regard, with tons of referral traffic and leads.

According to a study by Shopify, the conversion rate of ecommerce businesses from Instagram is 1.08%.

Not just that…

The referral traffic from Instagram results in an average order value of $65.

Avg order value on social media platform

This is way higher compared to Facebook, Twitter, and LinkedIn. But guess what’s the most surprising part is?

Well, Instagram delivers such incredible returns even though you can’t use clickable links anywhere on the platform other than your bio.

Undoubtedly, Instagram proves to be a clear winner when it comes to boosting conversions and generating sales.

Final Opinion!

Now that you know the real benefits of using Instagram, how do you ensure that you stay ahead of your competitors?

 

Well, you can easily boost your brand by connecting your Instagram account to SocialPilot and automate the process of uploading, scheduling, and publishing on Instagram. Using an Instagram automation tool will help you save tons of time and effort and enjoy greater control of your Instagram account.



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