Link building is a proven way to boost your search rankings by signaling to search engines that your website is a credible source of information and expertise. The link building services that bring about the best results are those that leverage the guest posting strategy. In fact, link building has become one of the most popular services. Most search engine optimization (SEO) agencies offer and recommend them because the better results they can bring to their clients, the faster their agency will grow.
To understand the effectiveness of guest posting, you need to know what link building is and why it is vital in SEO. For websites, search engines are excellent marketing platforms, and for search engines, websites are the products they offer to their clients. The better the products, the more successful a search engine will be.
If you want to benefit from search engines, you need to make your website a product worthy of promotion. A better site, after all, earns a higher ranking. Search engines use very complex algorithms, based on hundreds of factors, to decide how good a website is. The good news? All these factors are related to each other, and there are only a few categories in which these factors fall.
You can employ link building services to improve your results in one of these categories – off-site SEO. The authority of your site on the internet, especially in your industry, greatly influences the ranks your website will get. With a bigger presence and more authority comes a higher ranking and better results.
There Are Three Main Reasons Guest Posting is The Best Link Building Strategy
1. It Works as a Search Engines’ Product by Itself
As mentioned above, search engines view your site’s pages as products, and great products get great results. The same principle applies to guest posting. Why? Because for search engines, your guest post articles can also be used as products and shown to the engine’s users. A search engine’s main goal is to provide answers and information; good articles are the best way to do it.
2. It Showcases Your Knowledge And Expertise
This strategy not only satisfies search engines but also showcases your business’s expertise and knowledge in the field. You should use these articles to earn the trust of your readers. How can you do that? Easy: solve their problems and answer their questions. You can solve many small problems with a little bit of knowledge. This article, for example, answers some questions that are important to you and offers you valuable information to help you better understand the link building strategy you might use in the future.
3. It Increases Your Site’s Authority
The last reason for this method’s effectiveness is the growth in authority it can bring. Authority can be understood as the trust that search engines have in your website. The two main factors that decide authority are the number of sites in your industry where search engines can find your site’s presence, and the authority of these sites. So, the more reputable the websites where your articles are present, the higher up your website will appear in the ranks. In some cases, one site can bring you better results than 10 other websites.
What Should Every Type of Link Building Service Include?
The role of link building services is to increase your site’s authority and online presence. The most important parts of an efficient SEO strategy are:
The agency uses this service to understand the SEO state of your website. If you didn’t take care of this part beforehand, you should opt for the packages that include the SEO audit. An agency needs to be able to create a customized strategy based on your websites. Without it, an agency can only implement general methods, the effects of which will be mediocre at best.
Solutions For Problems And Errors
From the audit, site errors and problems will surely appear. Without the guidance of an SEO professional, you may not even be able to spot or understand them in the audit reports, much less find solutions to solve them. So, make sure that the agency includes the solutions for the problems found in the audit. Otherwise, you will need to spend a large amount of time on research to improve your site.
After the agency starts the implementation of the strategy, it must regularly track the results produced. The process will help you find out how much the SEO agency has helped you. It will also offer new possibilities for adapting the strategy. The most important part for you is to be able to see the results produced by the agency. This way, you will see if your investments are worth it.
When the agency creates a customized strategy for your business, they take into consideration the current needs of your business. But when the strategy is in motion and the results start to appear, the needs of your website may change as well. A good agency will adapt its strategy based on the results and the changes in your site’s SEO state.
Two Other Types of Link Building Services
Besides guest posting, you can find two other types of link building services that are popular and can produce results. Both of them do the trick, though not quite as effectively as link building. It would be best to implement these methods simultaneously, but if it’s not possible, you should choose the best one.
Infographics are very effective to showcase certain studies’ results in an easy-to-understand manner. By creating high-quality infographics, you can easily convince other site owners in your field to use them and place a link on their website. This method is similar to guest posting, but instead of articles, you will use another type of content.
The main advantage of this method is that you can find host sites more easily than by using articles. Why? Because, in many cases, infographics will be more helpful to the host sites than the articles themselves. They can even use your infographics in an article, bringing you maximum benefits. Also, the number of websites that accept infographics is higher than the number of sites that accept guest articles.
The disadvantage of this method is that the number of visitors you can get from infographics is lower than the number you can get from a guest article. The ranks of your website will also increase much slower because the effectiveness of the links will be lower. This method requires more time and effort but yields the same results as guest posting.
The number of SEO agencies that offer link building services based on this method is very low because they can make more money with less effort through guest posting services. Also, the results they can produce for their clients are better with other methods. If you want to use this type of service, be sure to take a good look at the prices.
Another method that you can use in link building is social media. Facebook, Instagram, or any other platform can be used to increase the number of backlinks and visitors to your site. But not every industry can use this method effectively. Before you jump on board, make sure that it has enough potential.
The advantage of this method is that you do not need to look after host sites. All you have to do is to post on social media and convince your followers to share your posts. Of course, this is no easy task, because not every post will be shared. You need to make sure that the quality of your site’s pages is high and make your social media followers believe that it’s worth it to share your posts.
The downside of using social media link building services is that the agency will need a lot of time to build a big audience. When you start to implement the SEO strategy, you likely won’t see tangible results in the first few months. Also, most SEO agencies don’t offer this type of service – it’s usually full-service digital marketing agencies that use social media for link building.
With a strategic combination of these effective methods – or simply the method that makes the most sense for you – you’ll be well on your way to increasing your authority and inching towards that coveted top spot on the search engine results pages (SERPs).