There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience.
Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach.
Social Media Video Basics
There are various ways you can approach your social media video content. But how will your audience have a cohesive understanding between your images and video content? What’s your primary goal for creating videos? These articles will help foster and grow your overall strategy.
First things first, you need to learn specs, sizes, dimensions and ratios to all your social media videos. This also includes your social media ad videos as well. We’ve got you covered with our always up-to-date guide to social media video specs and video ad sizes.
Developing a successful video strategy
Video content can be daunting to create, requiring more resources in production and editing. Break down the essential steps you need to be aware of so you can start planning and creating engaging videos.
As video content continues to take over social feeds, get inspiration for how to refine your strategy and make your videos stand out from the crowd. Check out these tips to level up your overall strategy from content creation to measuring success.
Social media video ideas that engage customers
If you’re just starting out with a social strategy, or you’ve been running a certain approach for a while, you might be in need of fresh inspiration. Check out these campaigns that use different video strategies to engage customers.
Instagram Video Tips
Instagram is increasingly reliant on video. With Stories, IGTV and Instagram Live alongside standard feed videos, the network is all about expanding the roles of video content. Don’t get overwhelmed by all these options–check out these resources for ways to easily incorporate IG content into your strategy.
Instagram video marketing: How to succeed
With the rapid adoption of video content on Instagram, the network has provided marketers with plenty of avenues for engagement. In this post, we look into what makes Instagram unique among other video platforms and we provide tips on how to get more people to interact with your content.
Instagram video ads tips to wow your audience
Using video for Instagram Ads is a great way to get users to stop the scroll and engage with your content. However, most users will keep scrolling if they see “Sponsored” or if your content isn’t catchy. Here are five must-see tips for creating Instagram video ads.
Use Instagram Stories for greater brand awareness
Instagram Stories users continue to grow and it’s quickly becoming the go-to for “in-the-moment content.” Whether you’re wanting to advertise or post organic content, it’s smart to adopt an Instagram Stories strategy to increase brand awareness.
What brands should know about IGTV
Instagram lets brands and users tap into longer video formats with Instagram TV. Find out how brands can use this format to publish more in-depth and intriguing videos and differentiate from standard feed content.
Run a successful Instagram Live stream
Live streams are a great way to grab attention at the top of audiences’ Instagram feeds. Learn how to prepare for a successful livestream and promote your content as part of an ongoing strategy after the event.
Facebook Video Tips
Video content on Facebook is a great way to increase awareness around your organic and paid content. Facebook also offers multiple ways of highlighting video content, from live streams to video ads. Get tips for your strategy in these articles.
Tips for Facebook Live for business
One of the most unique ways you can connect with your audience is through live video streams. Setting up a successful live stream can be intimidating, so follow these key tips to help your next live event run smoothly.
Create great Facebook video ads
Video is a great way to reach Facebook audiences through paid social. Learn how to make the most compelling ads on the platform and get the most out of your paid social budget.
YouTube Video Tips
As the world’s second-largest search engine, YouTube is the home of social media video content. Your approach on YouTube will vary compared to other social media platforms, so if you’re just getting started, these resources will help you incorporate it into your social strategy.
How to create a YouTube account for business
You first need to learn about how to properly set up a YouTube business account before you start posting content. Creating a fleshed out channel presence will help you streamline content once you’re ready. This guide will show you how to setup business pages, channels and more.
How to promote your YouTube channel like a pro
If your video content on YouTube isn’t performing as well as you’d like, it might be time to reevaluate your strategy. Luckily, we’ve put together a great guide on how to promote your YouTube with helpful tips and resources to get more out of the channel.
Once you’ve produced and published your YouTube video content, it’s time to analyze it. Dissecting your YouTube analytics helps you understand what’s resonating with your audience or what type of content is performing best organically. Check out our guide to YouTube analytics for social media marketers!