We’re excited to have interviewed Phoenix SEO expert Jack Dorney from Jack & Bean for the next installment of our Featured SEO Expert Series!
Jack & Bean is a boutique content marketing agency that specializes in branding, content strategy and creative services. It serves small and enterprise businesses in the Phoenix area, across the United States and internationally. Jack & Bean’s approach to SEO includes multi-faceted inbound marketing strategies that are tailored to our clients’ needs. The common factor across all of our campaigns is a focus on quality — the key to sustainable online growth.
What would you say is unique and/or challenging about the Phoenix SEO industry?
“The Phoenix metropolitan area has about 5 million residents and its climate attracts a lot of national business. It’s fiercely competitive here, especially in the thriving tech areas of Scottsdale and Tempe. Our small business scene is thriving, which is great, but this also presents a challenge as there is more competition among agencies.”
How does your SEO agency stand out in a crowded market with many local Phoenix SEO agencies?
“In a word (or two): content writing. Although we have robust development backgrounds, our high quality, SEO-focused content writing is not something most SEO agencies serve as a primary service. We’ve had tremendous success in adhering to quality, data-driven tenets; we always keep the focus of content creation on usefulness and relevance. By building our own processes, we’re able engage clients in new ways and this in turn allows us to stand out.”
“We increased this local orthodontist’s organic traffic by over 150 percent year-over-year, in our first year of engagement. He has seen growth in an ever-increasingly crowded market of specialist orthodontics. https://jackandbean.com/case_study/ooli-orthodontics/“
What is the best advice you ever received in business?
“Talk less. Smile more.” (Just kidding – our office has been listening to a lot of Hamilton lately.) To answer seriously: specialize in something you’re passionate about and you’ll not only enjoy the work, but also naturally discover new opportunities for growth and efficiency.”
What do you think is the most important quality that makes an SEO agency truly great?
“Genuine relationships with the primary points of contact and an ability to truly understand their needs and address them as best you know how, in order to build value.”
Any predictions for the future of SEO?
“Quality content will continue to rank stronger with time, as algorithms get “smarter.” The return on investment (ROI) for such investments will only grow as other techniques become obsolete.”
What is your reaction when you hear that “SEO is dying”?
“‘SEO is always changing,’ “is our response. It actually is getting easier, from our point of view, as Google algorithm updates focus on promoting useful resources. Eventually, SEO will be such a natural aspect of web content that we won’t have to define attributes and SEOs will just need to deliver the content that consumers want in the most direct way possible via publishing mediums.”
What do you think is the most important contributor to keeping clients happy?
“Regular check-ins are huge. Whether hopping on a call or stopping in if they’re local, proactive
ly bringing up issues or opportunities can help the client – whether it’s something that you can make money from or not. It demonstrates that we’re on their side and ensures that they know that. We’ve found that check-ins are much more valuable than automated reporting, because it establishes trust and builds the relationship.”
Interested in being considered as an SEOblog “Featured SEO Expert”? Reach out to our team at [email protected]! We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.