Make it easier for your customers to take action
Loyal customers stick with brands that make it easy for them to get things done. For customers who already have your app installed, deep linking lets them get to the relevant page in the app without having to log in or re-enter information.
Last year at Google Marketing Live, we announced app deep linking from Search, Display and Shopping ads. In the coming months, we’ll be rolling out deep linking from YouTube, Hotel, Gmail and Discovery ads. On average, deep linked ad experiences drive 2X the conversion rates.
Let’s say, your customer is watching a cooking video on YouTube and sees a discount for “2-hour grocery delivery.” Once she taps on the ad, she’s taken directly to a page in the store’s app to place an order.