Developing lead nurturing strategy
Generating leads and turning them into customers is already a huge success. Still, you should never forget about the lead nurturing process – maintaining a continuous relationship with your customers.
It is an essential practice when it comes to software development projects, as sales cycles there are much longer when compared to B2C ones. After your customers purchase your software development products or services, they need information and ongoing support. In B2B purchasing model, sales are based on long relationships, so you should take care of every one of them in order to keep your customers satisfied.
A vast majority of software development companies ignore the lead nurturing concept, as they see it as useless. However, frankly speaking – it usually results in missed opportunities (customers may resign from your services or share negative testimonials about your products) and significant losses.