4 min Read
Black Friday is right around the corner and every single website owner is stressing over the same thing – am I doing enough to capitalize on one of, if not the busiest, e-commerce days of the year?
Stress is not something we condone here at Hostinger, which is exactly why we have prepared a list of things you need to address in order to smash Black Friday. Without further ado, here is what you need to do:
1. Make sure your hosting plan can handle the traffic
Let’s start with technical considerations. Before you unveil your marketing ideas and start driving traffic to your website, you need to ensure that your website can handle visits, sessions, and interactions with your website. Even the world’s most notorious brands have seen their website go down amidst sale season, so this is not such a rare scenario.
The last thing you want is spending time, money, and energy to bring people to your website, only to see them not convert because the website is not loading or is giving them an error. How do you practically prepare your website for this event?
Once you know how much traffic you usually have and what each Hostinger plan offers, you’ll be able to know the plan that will be able to boost your website to Black Friday success.
2. Back up your website
Once again, our advice is geared towards what most online entrepreneurs might gloss over. We understand that backing up your website does not carry the same creativity or excitement as a campaign or a social media post but trust us when we say it is equally, if not more important.
Backing up your website will put your mind at ease and let you enjoy the Black Friday season. A website backup is a snapshot of all your website’s core elements, such as website code files, databases, images, and more. It is a safety mechanism ensuring that no matter how loaded the website gets, or no matter the malfunction, your hard work is stored safely and can be recovered.
Here are the detailed guides of how to manage and handle your website backup:
3. Start early with your email campaigns
Starting early always gives you the chance to test the waters, see what works and adjust your approach. Email campaigns can get stressful and technical amongst the other hundred things you have to do during the Black Friday season which is why having them set up and ready to go beforehand would work like a charm.
Sending out test campaigns is highly recommended. Make sure you send it to people with different devices, operating systems, screen resolutions, and browsers. Newsletter and email templates sometimes have a mind of their own, and you need to cover all your bases before you start sending them out to your clients.
Can you imagine the situation people don’t end up buying from you is because of the chaotic-looking email on their device? Test, test, test. Here are a few resources to help you with your email escapades:
4. Be selective about the products on offer
Have you ever been to a restaurant that offers seafood, meat, pasta, sushi, and Mexican food? What’s meant to be an attempt to impress ends up being a confusing decision-making process. Fewer options make it easier to choose.
The same goes for your Black Friday offer – don’t overdo it. Be specific about the products you want to promote and build your ideas and campaigns around them. Not only will you help people make a decision faster, but you create a sense of urgency and professionalism. A restaurant with three items on its menu emits confidence in doing those three things very well. Your offer should go down the same line of thinking, giving your audience the product they need the most, at the most affordable price.
5. SEO is the competitive advantage you’re looking for
No matter what you sell, how good it is, and whether you have put together a killer Black Friday offer idea, it all goes down the drain if it’s not discoverable on search engines. SEO is a practice that e-commerce sites often fail to master because it needs time, patience, and constant evolution. It’s not something you plug in and forget but something you need to work on regularly.
How does that relate to a successful Black Friday campaign? Setting up your SEO correctly can actually do the complicated work for you, slowly yet steadily drive organic traffic to your website. The most common thing people do during the sales season is search for offers. What you want is to be amongst the top results in those search queries. How do you achieve that?
Here are a few pointers to get you started:
Black Friday is a time of year e-commerce websites sharpen their creative chops and put their offers out there for some highly coveted audience attention. Like most things in life, what goes on backstage is mainly responsible for the success people see on the stage.
Elements like website hosting plan, backup, and SEO are not the hottest topics to discuss or deal with, but the truth is that they might be the difference between success and failure in one of the most anticipated days of the year.
Sure, the lead up to Black Friday can get messy, panicky and chaotic. Thus, we prepared a detailed step-by-step, day-to-today schedule of what to do – Hostinger’s Black Friday Prep Calendar, with useful links inside it. We hope this plan will help you organize, oversee and execute with precision!