How to Add Links to Instagram Stories with Swipe-Up

How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link. That’s where the Instagram swipe-up comes in.

Engaging your followers is much easier when you can use Instagram’s swipe up feature to add a link right to your Instagram Story.

Keep reading to discover:

  • What the Instagram swipe up tool is
  • How to get access to the tool
  • How to add links to your Instagram Story
  • What to do about links if you don’t have 10K followers
  • And more!

Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

What is the Instagram swipe up tool?

The Instagram swipe up tool revolutionized the way companies and influencers reached their audiences and gained more followers by allowing them to add links directly to their Instagram Stories. Viewers can swipe up on a story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating back to a business’s bio. It’s also an easy way to promote different content and products while providing powerful analytics to optimize posts.

Instagram swipe up requirements

Here’s the catch when it comes to this feature: There are certain requirements you need to meet before you’ll have access to it.

To use the Instagram swipe up feature you must:

  1. Have your profile set up as a Business Profile, and
  2. Have over 10,000 followers


  1. Have a verified account (The blue check beside a profile that means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents)

How to add links to your Instagram story

Adding links to your Instagram Stories is a sure way to increase your conversions, boost organic engagement and make it easier for your followers to access the content you want to share. Here’s how to add a link to your Instagram Story for people to “swipe up” on:

1. Log in to Instagram and tap the camera icon at the top left of your screen.

Source: Instagram

2. Take a photo or video in the app or choose from your camera roll.

Take photo or video or choose from Instagram camera roll

Source: Instagram

3. Tap the link icon in the top middle of your screen.

Link icon in top middle of screenLink icon in top middle of screen

Source: Instagram

4. Paste your link (either a URL or IGTV).

Add Call to Action IGTV Video or Web Link
Source: Instagram [igswipe9]

5. If you’re on an iOS device, tap Done. If you’re using an Android, tap on the green check.

There are a few different opportunities to add links to your Instagram Stories including:

Note: You will need to turn on Instagram Shopping before being able to use the last three link options above.

Once you’ve posted your first swipe up, don’t forget to track your metrics so you can optimize. If you aren’t getting as many swipes as you want, make sure you have a clear call to action (what do you want your followers to do?) and that you don’t overload one post with too much information.

How to use links on Instagram if you don’t have 10k followers

The best benefit of the swipe up feature is that it allows you to easily share links with your audience. Even if you don’t have 10,000 followers, there are a few alternatives you can try so that you’re able to get your links in front of more eyeballs, leading to all of that good stuff like increased sales and more loyal followers.

Link in bio

You might already be doing this, but each link in bio strategy and tool can bring different benefits. Some IG users choose to put the one specific link they want in their bio or use link shortening tools for customization. You can also use tools that allow you to host multiple links on one landing page (less updating your links, more conversions!).

Use your DMs

Post your story and let your followers know that they can DM you for a direct link. It’s super easy for them, and a great way to build a relationship with your audience since it might feel even more personal when they receive the link directly from you.

Use your DMs for accounts under 10K followers

Source: Instagram

Bonus: There is a relatively new ‘DM Me’ sticker you can use on your stories! Add this interactive sticker so your followers can easily tap to reply. Note that if you do not have access to this sticker, you may need to update your app.

Create a poll

Share your content and then create a poll that asks people if they want to be sent the link. All you have to do is check who said ‘yes’ to your poll and you can follow up with a link sent via direct message in the Instagram app.

Want to keep growing your following so that you can get access to the swipe up feature even sooner?

Make sure you’re:

  • Using relevant hashtags to reach new users that will be interested in your content
  • Writing compelling captions that encourage your followers to interact with or share your post
  • Promoting your Instagram account on other networks and social media platforms

Here are more of our top tips for growing your Instagram followers organically.

Instagram swipe up examples

Brands all over the world are using the Instagram swipe up feature in creative ways. Here are a few examples of the feature in action to get you inspired.

Instagram swipe up example 1

Source: Instagram

Instagram swipe up example 2

Source: Instagram

Instagram swipe up example 3

Source: Instagram

Instagram swipe up example 4

Source: Instagram

That’s it! You’re ready to start using the Instagram swipe up feature to further engage your followers, increase sales and build deeper relationships.

Ready to start adding links to your Instagram Stories? Use Hootsuite to manage all your social networks (and schedule posts) from a single dashboard.

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