How a Digital Marketer Ranked in Google Featured Snippet in Less Than 48 Hours
This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative.
After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 place in search results straight within the featured snippet.
I have good quality content on my site – Imigração para o Canadá e Quebec. For instance, my bounce rate so far this year is 3.30%. All 2019 my bounce rate was 14%, but there’s was still room for improvement. Below you can see a print screen from my Google Analytics account with the results for my website performance.
It doesn’t matter if the content is good, if the targeted audience doesn’t come to my website.
If they don’t know about the existence of my amazing website and its content… what’s the point?
After reading some of my main competitors’ content I was asking myself: how the hell Google ranks this above my piece? Seriously! And then I realized it must have something else I was missing. And we are of course talking about SEO.
I know that SEO is very important and can help any website grow if the principles are correct. The sad part of the story is that I never paid too much attention. So knowing I was behind my foes, I started to sign up for a lot of famous SEO’s websites. (Neil Patel, SemRush, Moz, etc).
They were helpful to give me some advice but to be honest it was too general and vague. I wanted help to move my awesome content to the very top! I have no idea how I came across cognitiveSEO. With all due respect, I’ve never heard about them.
I’ve had tested so many tools that I decided to try this one too. You know what they say, you have to kiss a lot of frogs before finding your prince.
The Content Optimization Process
When I found cognitiveSEO and looked on the website, I saw a bunch of useful tools, but not what I was looking for, at my first sight (real help to move my content higher in Google). But, that was a mistake which I found out afterward.
I closed the cognitiveSEO’s website and went to look for more options. Then I got an email from the team and I saw a mention about the Keyword Tool & Content Assistant. And that’s how I started using the tool.
I already had in mind the keyword I want to rank for (Nova Scotia immigration – the Portuguese version ) and I already had some content, so my main purpose was to improve that content. And it was way easier than expected.
Firstly, I imported the URL of my existing content. A few seconds later I got a lot of recommendations and MOST IMPORTANT for me, keywords suggestions.
This was the tool that I was looking for to bring my content higher on the Google search results page.
The Content Optimizer Tool told me which keywords I have to use more, those I must include, topics suggestions and more.
I will be 100% honest: At first, I was completely skeptical. Some keywords although had some connection to the content it was very weird to use it.
But I decided to go ahead. So, I used almost all the keywords recommended by cognitiveSEO. Even some that I would never think about it. I managed to bring the Content Performance score to 97.
Right after I finished all the changes, the tool showed me on a yellow box: “This content can rank in the top 10 Google results“. I literally said to myself: “Oh yeah! Really?”. Come on! This tool knows nothing about Brazil, immigration to Halifax, Nova Scotia in Canada (trending right now among Brazilians). And it’s in English! I’m writing in Portuguese.
I knew it would help me in some way. But rank in top 10? No way… I was not prepared for what was coming …
The Results After Using cognitiveSEO’s Content Assistant
Before using the cognitiveSEO tool, my content was ranking in position 14-16 on the search engines for my targeted keyword – imigração nova scotia.
After all the changes using the Optimize Content Tool in less than 48 hours my post went from 14-16 place in search results for that keyword to the VERY FIRST ONE!
Not only that but now my website ranks in Google Answer Box, on position zero in search results. We all know how hard is to win the Answer box. Google is literally telling people: Don’t look any further, it’s here you are going to find all your answers.
You can see that I’m ranking higher than the official website of the Nova Scotia Government. You can take a look at the screenshot below with the featured snippet and find my website in Google Featured Snippet. Their Domain authority rate is 60% higher than mine. But the Content Optimizer Tool just made sure that Google knows my content is better.
I was so amazed that I did two things:
- First, I searched for that keyword in three different computers making sure to use different networks! I couldn’t believe my eyes.
- And second, I took the initiative to contact cognitiveSEO and tell them about my results!
I will never publish another post before getting the Optimize Content Tool’s help!
Thanks, cognitiveSEO team. You really provided what I was looking for in my content strategy!
I hope these kinds of examples can help you understand how to use cognitiveSEO Content Optimizer Tool, how it can help you and see third-party, no-strings-attached results.
This is not a paid post and cognitiveSEO didn’t make any kind of agreement with the author. This is Rafael Alencar’s success story, written and documented by himself. Please feel free to share your thoughts on this story with us.