If you’re here, that means you’re managing multiple Facebook Pages. Or trying to, at least.
Content creators, business owners, and social media marketers — you’re in the right place. Even if you just love reading about social media marketing, welcome!
Managing multiple Facebook business Pages has never been easier with the right tools, tips, and systems.
We’ll walk you through how to manage your Pages using either Facebook Business Suite or Hootsuite. Plus, we’ve got tips to keep your head on straight and advice on whether multiple Pages are right for your business.
How to manage multiple Facebook pages
The good news is Facebook allows anyone with a Facebook user account to manage as many pages as they want.
The bad news is, if you manage multiple Facebook accounts, it can get out of hand fast — especially if you’ve got several brands to juggle.
If you’ve ever shared a photo of a bacon cheeseburger for your diner client, only to panic and wonder if you accidentally posted it to a vegan grocer’s feed instead, you know what we mean.
If you want to eliminate the confusion, there are two great systems to help manage your Pages:
- Hootsuite, our social media management platform. Not to brag, but over 18 million marketers and social media managers use it. (Okay, maybe to brag a little.)
- Facebook’s Business Suite (aka Meta Business Suite). Business Suite lets you manage all of your pages across Facebook in one place.
Let’s take a look at how they work.
Method 1: How to manage multiple Facebook pages with Hootsuite
Hootsuite offers an easy way to manage multiple Facebook Pages.
Before you start, you need two things:
- A Hootsuite account to access the dashboard. Create an account here. The free version will work for you if you only manage two brands. If you have more than two clients, you’ll want to upgrade to a professional account.
- Multiple Facebook pages you want to manage. Learn how to create Facebook business pages here.
Now, let’s get started.
After creating an account, get to your Hootsuite dashboard. It should look like this:
Click on the yellow Get Started button in the center. Next, you’ll be prompted to connect your social media networks.
Click on Connect with Facebook for now. You can always add more networks later. Hit Add Facebook Page, then Select Destination and under that, Facebook.
Next, you’ll connect the Facebook account you want linked with your Hootsuite dashboard. Log in to Hootsuite with Facebook.
Note: you use your personal Facebook account to create and manage business or brand Pages. Don’t worry, you’re not going to accidentally post on your own feed!
Step 2: Connect a Facebook Page
Now, you can choose which Facebook Pages you want to add to Hootsuite.
Select the Facebook pages you’d like to appear on your dashboard.
Currently, you can add an unlimited number of Facebook Pages to your dashboard with a Hootsuite Enterprise account. For other plans, choose the increment that’s right for you. You can always upgrade later as your client base grows.
Note: You will only be able to add Facebook Pages of which you are the Page Admin or Editor. Once you do that, you’ll be able to add the Facebook pages to different tabs and Streams—which brings us to Boards!
Step 3: Add a Board
On the left, under the Streams column, you’ll have the option to add a New Board. Streams display whatever content you choose from your connected social accounts. Boards are essentially buckets that hold your Streams.
You can add up to 20 boards, and each board can hold up to 10 streams.
Hit that plus sign icon and let’s add your first Board.
Let’s keep it simple for the first one and select Monitor my own content.
Then, choose Facebook and add one of your Pages. Hit Add to Dashboard to finish it off.
Rename your board on the left-hand column if you want, and boom! You’re done with step 1.
Step 4: Add a Stream
Now, you have the option to add Streams to your board. Hootsuite prompts you on the right to choose new Streams to add, or you can always hit the Add stream button on the navigation bar.
For the navigation bar Stream button, choose Facebook from the menu on the left and select the account you want to display under “Select an account.” Lastly, select the type of stream you want on your dashboard from the drop-down list.
Now, your stream will show up on your board.
You can add Streams from different pages onto a single Board. For example, you can create a Board containing all the messages for your Facebook pages, making community management a breeze.
Or you can create multiple different Boards dedicated to your individual Facebook pages. If you manage different brands, you might want to keep all their page content on separate Boards.
Congratulations! Once you’ve created the Boards and Streams you want, you’re done! You just learned how to manage multiple Facebook pages via Hootsuite.
From your Hootsuite dashboard, you can now schedule Facebook posts in advance. You can write and reply to comments, like posts, and boost posts to reach more people.
Method 2: How to manage multiple Facebook Pages with Facebook Business Suite
Facebook Business Suite (the platform’s replacement for Facebook Business Manager) is a free Facebook Page management tool that allows you and your team to manage multiple Facebook Pages. If you’re looking for one place to manage all of your Facebook-related marketing projects, Business Suite is it.
With Business Suite, you’ll also be able to give multiple users access to things like your business’s Instagram account and product catalogs (via Commerce Manager). Think of it as the one-stop shop for your Facebook marketing and advertising needs.
If you like more in-depth access to Facebook analytics and more control over your Facebook ads, Facebook Business Suite is a good choice.
If you want to easily post on your pages, respond to followers, and keep all your social media accounts (not just Facebook) in one dashboard, though? A social media management platform like Hootsuite is your best bet.
You can also try Facebook’s Creator Studio. Creator Studio allows you to create and schedule posts, ads and Stories across multiple platforms. It’s pretty similar to Facebook Business Suite and has multiple overlapping features.
Business Suite is primarily designed for small businesses, especially ones with active ad accounts. Creator Studio, on the other hand, is better suited for content creators interested in monetization.
Read this in-depth comparison of Facebook Business Suite and Facebook Creator Studio for more.
Step 1: Access your Facebook Business Suite
To access your Facebook Business Suite, you simply need to log in to the Facebook account associated with your business Page. If you don’t have a business Page, you’ll want to create one. You’ll then be automatically redirected to Business Suite when you visit business.facebook.com on your desktop.
Step 2: Access your Facebook Pages
Your Facebook Pages will appear on the left-hand sidebar. Choose which Page you want to manage from the drop-down menu.
You can easily toggle in between Pages to manage your different brands. From here, you can create a post, reply to messages, schedule your posts, or check out your analytics.
Can’t find the Facebook Page you need?
If you can’t find a Page you’re looking for, you’ll have to get the Page admin to give you access to the Page or business asset group. Or alternatively, if you’re trying to give someone access to your business Page, follow these steps:
- Go to Business Settings.
- Click People, then Add.
- Enter their email address.
- Select their role, either Employee access or Admin access. Show Advanced Options will let you choose a Finance analyst or Finance editor.
- Click Next.
- Select the asset and the task access you want to assign the person.
- Click Invite.
Should you have multiple Facebook Pages for your business?
If your business has multiple audiences, it may be worth having multiple pages. This way, you can target content to specific audience segments.
Take Buzzfeed, for example. With over 90 Pages on Facebook, Buzzfeed serves not only different demographics like Buzzfeed Parents but also different audience wants, like Buzzfeed News. They have divisions within Pages, too — Tasty is Buzzfeed’s recipe Page, and, as an off-shoot of that, they also have Tasty Vegetarian.
Your following might not be large enough to support 90 different Pages. But, if you have content that only some of your audience wants to see, it might be worth making a second Facebook Page to serve them.
Are multiple Pages not right for your business, but you still want to support the different communities that follow your brand? Then try creating separate Groups.
While Tasty doesn’t have a Tasty Baking Page, they do have a Tasty Bake Shop Group. Baking content is rolled into the Tasty Page because their followers love baking recipes, but The Tasty Bake Shop acts as a baker’s community hub.
Source: Buzzfeed Tasty on Facebook
Three lifesaving tips for managing multiple Facebook pages
Now you can manage your multiple Facebook Pages without crying. But we think that bar is pretty low, so we’ve pulled together three ways that’ll make managing Pages bearable and even — dare we say — fun!
1. Social media content calendars are your new best friend
Oh, how we love a nicely organized social media content calendar! As a digital marketer, content calendars are your new best friend.
A content calendar has two massive benefits:
- It takes the guesswork out of your every day. Sit down and spend one day focused on planning your content in advance. You can do this bi-weekly or monthly (or at whatever cadence you prefer). This way, you don’t have to think of new content every day.
- It stops you from over-promoting certain content pillars. When you put together a content calendar, you have a high-level view of the content type and frequency your Page will be posting. After all, social media is a conversation — sometimes, you have to put down the bullhorn.Though your ideal content mix is specific to your brand, the rule of thirds can help you get started:
- ⅓ of your content promotes your business
- ⅓ of your content comes from sources related to your industry
- ⅓ of your content engages your followers (e.g., responding to comments, liking their comments)
For more on this, check out our article on how to create a social media content calendar.
2. Automate everything you can!
You don’t have time to publish each post individually or pull analytics every time you’ve got a debrief! And even if you do have the time, you should spend it doing something else — like creating evergreen content (see below). Hootsuite or another social management platform can do the work for you.
For your reports, set up Hootsuite Analytics to automatically pull your reports each month. Now, dust your shoulders off and go outside! You’ve earned it.
3. A bank of evergreen content is worth its weight in gold
Never run out of content ideas again.
Okay, that might be an over-promise. But there’s nothing worse than staring at a computer screen with your mind absolutely blank. Or frantically searching for one of those social media holidays and wondering if National Hat Day makes sense for your client.
With a solid bank of evergreen content, you’ll never have to worry about scrambling to create a post again. Evergreen content refers to topics and content you can share at any time of the year. Instead of trending news, seasonal-specific content, and holiday-specific posts, think timeless .
If you’re like Tasty, you can share recipes people eat year-round.
Source: Buzzfeed Tasty on Facebook
Brainstorm topics in your industry that are always popular, then create a bank of content to use later. For more on this, check out our article on how to repurpose content. It’ll show you how to take articles you’ve already published and get the most out of them on social media.
We hope this article taught you how to manage multiple Facebook business Pages without crying.
Manage multiple Facebook pages alongside your other social channels and save time using Hootsuite. Schedule posts, share video, engage with followers, and measure the impact of your efforts. Try it free today.
Take the guesswork out of when to post on social media using Hootsuite’s Best Time to Publish feature.