WordStream
Internet Marketing Software for SEO and PPC from WordStream. Bringing the power of search marketing to businesses of all sizes
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Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare
It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions…
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9 Important SEO Metrics to Track (+ How to Improve Them)
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part…
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2 Smart Strategies to Generate Leads on Facebook in iOS 14
iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain…
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NEW Optimized Targeting in Google Ads: What You Need to Know
Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience…
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The Easy Guide to Google Ads Image Extensions in 2021
Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike…
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3 Tips to Deal With Facebook’s Aggregated Event Measurement
Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new…
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Does Google Ads Quality Score Still Matter in 2021?
Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a…
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4 Practical Ways to Use AI in Marketing (& Why You Need To)
We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for…
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3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal…
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8 Steps to a Lead-Generating Content Marketing Strategy
If you’re putting in the time and effort to create and publish content for your business, you want to make…
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