Unbounce
Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool. The Unbounce blog covers topics from A/B testing to social media including conversion optimization.
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Introducing The Unbounce Conversion Benchmark Report 2021
You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.) For some…
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Psychographic Segmentation: A Simple Guide For Marketers
Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile of our audience…
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How To Use Social Proof To Drive More Conversions in 2021
You’ve probably heard this more than a few times on your favorite marketing podcast: “Add some social proof.” There’s a…
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5 Cool Optical Illusions That Will Help Boost Your Conversions
Was the dress black and blue, or white and gold? (Oh no, not this again…) Yep, we’re about to dig…
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How To Create A Customer Journey Map In 30 Minutes (Template)
Hashing out a customer journey map is on most marketers’ to-do lists, but it keeps getting pushed back. Maybe a…
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Your 2021 Guide to Creating (and Optimizing) a Value Proposition
As a marketer, your job is to tell folks what makes your product or service the best out there. But…
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Demographic Segmentation: What Is It & How Can You Use It?
Andi has 1.5 children, owns a condo, and spoils her Yorkshire Terrier, Boo-Boo. A stock image of a woman holding…
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Retargeting Ads That Will Bring Your Audience Back (With Examples)
You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that…
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Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)
Ever used a funnel while baking? That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one…
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How to Make a Great Facebook Ad (With Examples)
There is so much content flying around on the internet that it’s challenging for brands to stand out through all…
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