Sprout
Sprout Social Insights is a social media blog for business with a focus on bringing you the latest social media tips, strategies and best practices.
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25 YouTube stats and facts to power your 2021 marketing strategy
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some research into the best…
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How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…
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8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365…
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Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and…
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6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…
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Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…
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How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users…
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How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the…
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What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than it is to plan…
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9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…
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