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Sprout Social Insights is a social media blog for business with a focus on bringing you the latest social media tips, strategies and best practices.
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5 Goals You Can Accomplish with Social Media Video Marketing
If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content.…
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How to create a must-see social content strategy with trendspotting
Marketers are always on the hunt for “the next big thing.” And rightfully so. But from emerging social platforms to…
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Pitching a home run social media marketing campaign or idea for 2021
Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that…
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10 free SEO tools for discoverability
When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so…
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5 steps to creating an inspired hashtag holiday strategy
Each year the amount of national and international hashtag holidays increases. What started as a way to create awareness about…
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7 of the easiest ways to increase your social media shares
Social media shares are a valuable currency for brands today. That’s because shares directly signal which messages, campaigns and images…
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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams
Overview To stand out as a brand on social is a simple process for the viewer: First, something pulls them…
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Haven’t made your New Year’s Resolutions? No worries—you’re not alone
If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New…
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What 9 social media leaders are taking with them into 2021
What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural…
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Make the most of your Sprout trial
Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do…
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