Search Engine Watch
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. It is an authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing.
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Google Trends for keyword research
30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time.…
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Should You Use Google’s Updated Disavow Links Tool?
30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed,…
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How to Analyze On-Page Copy Quality
30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what…
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A review of the most unusual 2020 year for search
30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor…
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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing…
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8 ways to align your customer acquisition strategy in 2021
30-second summary: The events of 2020 will shape the foreseeable future in a significant way. Customer acquisition still remains the…
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5 email marketing predictions: Continuing trends and new opportunities
30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders…
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What affiliate marketers have missed about Google Analytics
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements,…
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Five strategies to promote your business using LinkedIn Stories
30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host…
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What a chaotic digital media landscape means for advertisers as 2020 ends
30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage…
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