Search Engine Watch
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. It is an authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing.
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Audience Targeting Without Relying on Third-party Cookies
30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022…
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Is Google Moving Towards Greater Search Equity?
30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a…
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On-Page SEO: Checklist to Tick off in 2021 and beyond
30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves…
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Core Web Vitals Report: 28 Ways to Supercharge Your Site
30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions,…
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B2b Lead Generation Using Instagram Stories: 6 Tips With Examples
30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can…
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The Business Value of SEO: From Revenue Generation to Reputation and Retention
30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in…
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5 Ways to Innovate Your Ecommerce Sales Funnel
30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion…
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Why Progressive Web Apps (PWAs) Are Poised to Dominate Moving Forward?
30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs…
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How to Best Utilize the Networks Within Google Ads
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips…
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Data-backed Insights on Featured Snippet Optimization
30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within…
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