HubSpot
HubSpot is the leading inbound marketing and sales platform. HubSpots inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform.
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Blog SEO: How to Search Engine Optimize Your Blog Content
Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog…
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Marketing Effectiveness: How to Measure It & Present to External Stakeholders
You can apply marketing strategies all day, but if they aren’t effective, those efforts don’t matter in the long-term.
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What Is an Enterprise Data Model? [+ Examples]
Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern…
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The Parts of a URL: A Short & Sweet Guide
If your website is like a house, then your website’s URL is like that house’s address. It defines where your…
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What is Lead to Account Matching, and Why It Matters
As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same…
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Everything You Need to Know About Segmentation Bases
Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based…
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Best Mailing List Software to Improve your Email Marketing Strategy
When I first began my marketing career, I was envious of emails.
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How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot
Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.”
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How to Create a Wikipedia Page for Your Company
If you’re anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production…
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The 20 Best Email Newsletter Tools for Engaging Subscribers in 2021
One of the best ways to deliver valve to and engage with your subscribers — those who already like, know,…
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