Hootsuite
The Hootsuite blog is your source for all things social media marketing. Strategies, advice, and tips you can use baked fresh, several times a day.
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The Best Instagram Reel Length for Max Engagement
Forget about square-shaped photos. These days, Instagram is a hub for video content, and Reels is leading the shift. Since…
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Social Media Compliance: Everything You Need to Know in 2022
Social media compliance is a complex topic that can strike fear in the hearts of social marketers. In this post,…
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Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened
If you’re thinking about getting started on TikTok ads (specifically Spark Ads), you’re not alone. TikTok’s ad revenue is expected…
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How to Get More Facebook Likes: 10 Tactics That Actually Work
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way.…
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111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)
Did you know using keyboard shortcuts can save you hours of time? Holy shift! As a social media marketer, think…
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Instagram Reels Algorithm: Everything You Need to Know
If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide…
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What Happens When You Spend $100 to Promote an Instagram Post (Experiment)
I’m no financial expert, but I know that $100 can get you a lot of things. For instance: $100 can…
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How to Build an Instagram Sales Funnel in 8 Steps
Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure,…
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How Much Do Facebook Ads Cost? (2022 Benchmarks)
If I had a nickel for every time someone Googled “How much do Facebook ads cost?” this year, I’d have…
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Easy Ways to Manage Multiple Facebook Pages (Without Crying)
If you’re here, that means you’re managing multiple Facebook Pages. Or trying to, at least. Content creators, business owners, and…
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