Google Analytics
The new Google Analytics will give you the essential insights you need to be ready for what’s next.
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Access Google Surveys and Google Analytics 4 data in Data Studio
Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery…
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New Data Studio Developer Tools Make Building Connectors and Viz Easier
Community Connectors tooling Typically, developing a community connector means using the online Apps Scripts environment. The online editor is an…
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Introducing BigQuery parameters in Data Studio
Using date parameters Prior to date parameters, custom queries for date sharded or partitioned tables could not be limited to…
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Extend the reach of your site personalization in Google Optimize
Personalization features in Google Optimize help businesses customize sites so their customers can find exactly what they’re looking for, when…
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Get to insights quicker with Data Studio’s new home page
Create in a snap with a streamlined home page Data Studio’s clean new look puts the focus on what’s most…
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A new way to unify app and website measurement in Google Analytics
People expect to interact with businesses when and how they like, such as browsing a brand’s website to research a…
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The mobile challenge, and how to measure it
Mobile and desktop conversion rates are influenced by two main parameters. The first is traffic influencers—this can be things like…
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Beyond the ad: Conversion Optimization
Today, using data for driving business decisions has become common practice for most companies, with many having a dedicated analytics…
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Manage tags easily and safely with the new Community Template Gallery
Less code is more In the past, if your business needed to implement a partner tag that wasn’t already integrated…
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Deliver consistent site experiences with Google Optimize
Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites…
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