Bringing free retail listings to Google Search

Free listings on Google Search

We recently announced that product results on the Google Shopping tab in the U.S. will consist primarily of free listings. This change has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, meaning consumers are finding more of the products they’re looking for from a wider range of options. Sellers of all sizes are benefitting from this incremental traffic, particularly small and medium-sized businesses. And we already see that these changes will help generate billions of dollars in sales for retailers and brands in the U.S., on an annual basis.

Now, we’re bringing free listings to the main Google Search results page in the U.S., helping shoppers choose the products and sellers that will serve them best, from the widest variety of options.