Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to help you analyze your marketing investments and make decisions. You can now access your market research data with our new Google Surveys connector and connect to the next generation of Google Analytics with support for Google Analytics 4 properties.
Google Surveys give you a quick, cost-effective way to get valuable insights into the minds of your target audience. Gather the insights you need to make smarter, faster business decisions—in a fraction of the time it takes for traditional market research. With the new Data Studio integration, you can quickly visualize your Surveys data alongside your marketing data from sources like Google Ads and Google Analytics.