Selling anything is hard — well, depending on what you’re selling and how you’re selling it.

In most cases, the process gets much simpler if you’re equipped with the right sales tools. That’s why business owners always look for solutions that’ll help them fill up their pipelines with leads, increase reps’ efficiency, and finally increase their sales revenue.

But that’s not all that what sales tools can help you achieve. The right toolkit will also make it easier to send out better prospecting emails, make more effective sales calls, automate follow-ups – and many other things.

To help you and your Sales Team grow, we’ve gathered eight powerful sales tools to improve your selling and revenue. We’ve also highlighted their key features & the ideal audience they’ve been developed for.

Table Of Contents

1. LinkedIn Sales Navigator

Why is this a great tool for sales?

If you have a B2B business, there’s a good chance you’re already using LinkedIn as a platform to collect leads. 

And adding LinkedIn’s Sales Navigator to your toolkit makes your pitching and selling efforts on LinkedIn more effective. 

LinkedIn describes Sales Navigator as a tool that can target the right buyers, understand key insights, and engage with personalized outreach. It does that by scraping information and finding more detailed information about prospects. 

You can also conduct advanced searches to find leads that match up perfectly with your target customer, and then tag and track them with Sales Navigator’s real-time updates. 

However, one of the coolest things about Sales Navigator is its lead recommendations. 

As it already knows the customers you’re trying to target, it uses that data to recommend leads with similar profiles automatically. It’s as a way to fill up your sales pipeline automatically. 

Sales Navigator also fits perfectly into existing tech stacks. They also have integrations with a bunch of major customer relationship management (CRM) tools like Salesforce and ZOHO. 

Best features in this tool

  • You can automate your lead recommendations.
  • It has an advanced search with lead builder.
  • Easy to import contacts and accounts.
  • You can send 20 InMail messages per month.

Who is this tool best for?

Sales teams and consultants who already use LinkedIn for selling and are looking to capitalize on the platform’s data to automate their lead generation process.

2. GetResponse for lead generation

GetResponse Sales Tool for Lead Generation.

Why is this a great tool for sales?

We hate to toot our own horn, but we truly believe GetResponse is a great tool for sales teams.

GetResponse’s all-in-one lead generation tool lets you build custom sales journeys and take complete control over your sales processes. Because it’s a complete suite of lead generation tools, it can help with every part of the sales process from connecting with leads to closing deals.

With the tool, you can promote your product and offers with Facebook, Instagram, and Google ads and drive traffic directly to your site or landing page . Once there, you can nurture and encourage leads to sign up using custom forms. 

When they’re in your funnel, it will nurture those leads with automated email campaigns based on their actions.

Marketing Automation Workflows.

As the tool learns more about your leads through email tracking, it uses that data to build advanced, personalized communication. And if a lead becomes disengaged? We have that covered, too. 

Because our landing pages already have Facebook Pixel pre-installed, you can create retargeting ads and win back their attention.

Best features in this tool

  • You can put your campaigns on autopilot using automation.
  • It can segment audiences.
  • Its pre-designed email templates make it easy to send out professional campaigns.
  • It offers tons of integrations through Zapier, API, and prebuilt connections.

Who is this tool best for?

Consultants and small business owners looking for an end-to-end sales tool that can help them not only gather lead information but nurture and retarget clients.

3. Mailshake for cold sales emails

Mailshake sales tool for smb.

Why is this a great tool for sales?

Mailshake is a sales engagement platform that specializes in cold outreach. 

If you’re looking for a tool that helps you send out personalized cold emails while automating follow-up reminders, Mailshake can help. On the platform, you’ll find ready-to-use cold email templates to build powerful cold email campaigns you can send out at scale.

Once you’ve sent your emails, Mailshake can set up reminders and schedule follow-ups on your calendar, so clients never fall through the cracks. 

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It also tracks and monitors the clicks and replies your emails are getting. So if a certain email template is getting more follow-ups and conversions, you can tag it to make sure you use it again in the future. 

Mailshake also has native integrations with popular sales tools like Pipedrive and Salesforce, and thousands of third-party app integrations, so it’ll fit perfectly within your existing tech stack.

Editor’s note: Please note that GetResponse is all about permission-based marketing & if you’re planning to use cold emailing then you’re doing it at your own risk.

Best features in this tool

  • It’s easy to personalize emails.
  • It has email automation for follow-ups.
  • You can manage campaigns in real-time.
  • It has cold email templates you can use right out of the box.

Who is this tool best for?

Sales reps and small business owners looking for a low maintenance way to improve their cold emailing success and sales cycle. 

4. Reply.io for inbound & outbound sales

Reply.io for inbound and outbound sales.

Why is this a great tool for sales?

Not every sales touchpoint can be automated, nor can every sale be done over email. 

And Reply knows this. 

It’s a multichannel sales engagement platform that covers all bases. It automates tasks like personal email outreach and LinkedIn, while staying on top of manual communication touchpoints. 

After all, you usually have to get on a call to close a deal. And with Reply, you can create an end-to-end sales pipeline. 

Once new leads are nurtured and qualified, you can use Reply’s multichannel sequences to create personalized emails and follow-ups. 

If the opportunity progresses, you can make cloud calls and track social touchpoints while automating other processes according to their sales playbook. 

The end result is that Reply does a lot of the heavy lifting in your sales cycle. 

In between phone calls, they’re automatically following up on email, tracking social media touchpoints, and nurturing clients until you’ve closed the deal. 

Best features in this tool

  • It integrates with your sales playbooks.
  • You can A/B test your email copy.
  • It’s easy to create custom email workflows.
  • No more manual data entry.

Who is this tool best for?

Sales teams and small business owners or consultants who want to create customized sales sequences and take care of end-to-end processes. 

5. ZOHO CRM for sales leads management

ZOHO CRM for Small and Medium Businesses.

Why is this a great tool for sales?

The CRM software market has exploded in the last decade and while many focus on the Enterprise market, ZOHO CRM doesn’t leave SMBs unserved.  

ZOHO CRM allows you to keep track of every sales lead and record their entire connection history.

It has a super-intuitive and flexible dashboard that lets you customize what you see, based on your own business analytics and KPIs.

It also offers plenty of integrations and automation, which can help your business save a ton of resources and streamline important processes.

Oh, and did we mention that it offers a free plan?

Best features in this tool

  • Intuitive UI
  • Customizable dashboard
  • Integrations & automation

Who is this tool best for?

Small business owners who want an easy way to manage their leads without facing the steep learning curve.

Learn more about ZOHO CRM and GetResponse integration.

6. Hunter for sales prospecting

Hunter for sales prospecting.

Why is this a great tool for sales?

Ever needed a decision-makers contact information… but you just couldn’t find it? Hunter can help. 

They help you find and verify professional email addresses using a domain or company name. 

Here’s how it works: 

You type in the company’s domain name or company name into Hunter’s search bar, and it scrapes the internet to find the email you’re looking for.

Along with email addresses, Hunter also gives you the prospect’s name, correct job title, social media links, and phone number. All the data is public — Hunter just knows where to look.

Best features in this tool

  • You can search for a client using just their domain.
  • You can find emails of your target clients instantly.
  • It verifies that the email is legitimate.
  • It also verifies the prospect’s job title.

Who is this tool best for?

Freelancers, consultants, and small business owners who want to stop spending hours searching for email addresses and phone numbers for potential clients.  

7. Leadfeeder for sales intelligence

Leadfeeder sales intelligence tool.

Why is this a great tool for sales?

Leadfeeder is a cloud-based tool that tracks who is visiting your site. 

It uses Google Analytics data to capture information of every person who visits your site. Then it uses that information to trace them to companies you may be targeting. 

Think about this scenario: 

A CEO of a company you’ve been targeting lands on your site and looks at your pricing page. Leadfeeder tracks their movements and automatically notifies you over email that the CEO is on your site. You can then follow-up with them instantly to give you a better chance at moving the deal forward. 

Leadfeeder also tracks possible leads and gives them a score. It automatically positions the most promising leads (based on your target customers) at the top of your list, so you can follow up accordingly. 

You can also narrow the list down by filtering leads based on location, source, or the pages they visited. 

Like many of the sales tools on our list, Leadfeeder will fit snugly into your existing tech stack. It integrates with Zoho, Pipedrive, Salesforce, HubSpot, and Zapier. You can also link it with marketing tools like MailChimp to automate email follow-ups and save more time. 

Best features in this tool

  • It tracks every visitor on your site.
  • You can search for leads using custom filters.
  • It automatically scores each lead and ranks them on a dashboard.
  • It has a ton of email/CRM integrations, making it easy to fit into your existing tech stack.

Who is this tool best for?

Consultants and small business owners who want to make the most of on-site visitors. Instead of relying on chatbots or delayed follow-ups, Leadfeeder gives you a real-time opportunity to follow-up with clients instantly. 

8. PandaDoc for e-signature

Panda Doc sales tool.

Why is this a great tool for sales?

You can’t close a sale without signing a contract.  

And you can use PandaDoc to sign a deal no matter where your clients are. With PandaDoc, you can create custom contracts and get them signed faster using the platform’s e-signature. 

Here’s the cool part about PandaDoc: Once you send a contract over, you can track how your client is interacting with it. They track engagement in real-time, so you can see any activity on your documents.

Once a contract is signed using PandaDoc’s electronic signatures, a copy is emailed to each party for their records — it’s that easy. 

PandaDoc also integrates into CRMs and sales tools like ZOHO CRM, GetResponse, and Salesforce so even when a contract gets sent out, you can track it and store it in your preferred platform.

Best features in this tool

  • You can manage proposals from your CRM.
  • It automates follow-ups if a contract hasn’t been signed.
  • You and your clients can legally sign-off on contracts from anywhere.

Who is this tool best for?

Freelancers and business owners who want to make closing a deal easier for them and their clients. Instead of wasting time in lengthy meetings, you can now get a contract signed anytime — digitally. 

Now, it’s time to get selling!

There are thousands of sales tools out there that can help you close deals easier. 

The trick is picking the right tools for your needs.

So which of these powerful tools are you going to add to your stack?

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