The mobile app industry is the fastest-growing industry in today’s tech world. With the growing use of smartphones, the use of mobile apps has also increased tremendously.
Whether for work or play, people spend several hours a day navigating through multiple applications. Today, virtually every type of app imaginable is available, with uses ranging from gaming and entertainment to educational and official.
Think about your daily smartphone use. Now, think about how much of it is occupied by apps. This should give you a good idea of the importance of applications in your day-to-day life.
eMarketer predicted that in 2020, adult smartphone users will spend about four hours per day using mobile internet. It also predicted that 88 percent of that time would be spent on a mobile app rather than a browser. This survey shows the growing usage of mobile apps and also speaks to how important it is for companies to create mobile apps to become more scalable. In June 2020, there were 2.96 million apps published in the Google Play Store. The competition is getting fiercer with each passing day.
In business, mobile applications act as a representation of a company, and they play an increasingly important role in expanding a company. Well-built apps enable companies to interact with their users at any time of the day and effortlessly integrate into their lives.
But, today’s world is very fast and extremely competitive, with new innovations constantly cropping up. It’s no secret that you have to be well-equipped to be at the top. In the app industry, developers are continuously trying to increase the visibility of their creations.
Your efforts, after all, are in vain if your work is not noticed. So, it’s equally important to pay attention to the search engine optimization (SEO) of an application.
Top SEO Tips to Get Mobile Apps Ranked in SERPs
A seemingly endless supply of mobile applications is available on the Play Store, with new ones added each day. Evidently, social media app development is a trend.
It’s both tedious and tricky to make your app rank among millions vying for that same spot. A survey says that it says that nearly 27 percent of internet users find out about various apps while browsing the internet using their mobile phones. For this reason, the need for the advertisement and promotion of applications has increased.
Here are a few tips that will help you to make your app rank at the top of search engine results pages, commonly referred to as SERPs:
1. Define App Packs
Developing a robust app, spending a lot on its advertising but failing to follow SEO tips significantly reduces an app’s visibility. An App Pack helps Google distinguish between mobile searched apps and web searched apps. App Packs show up in the SERPs in groups of three or six (an expansion arrow reveals additional apps in the pack) when Google’s algorithm determines there is a high chance the user is searching for an app.
App developers are required to follow the new Google algorithm and all future updates, using SEO guidelines to develop a high-performing app with the potential to show up in an App Pack. When a keyword related to the app title is searched, all the apps recommended are from a particular App Pack. Your Google rankings matter when it comes to being part of an App Pack.
2. Link Your Mobile App
Linking an application wherever possible is the best way to rank on SERPs. The link should be added to appropriate places in the content. Your aim should be to drive users without annoying them.
You can add a link to your app to every possible location, such as loading pages, images, web pages, email campaigns, influential videos and many more. Instead of interrupting the users’ flow, the key is to find a user-experience-friendly, organized way to mention the link.
For example, you can place an HTML banner on the most eye-catching or prime location of your web page. This will attract the attention of a user without interrupting them in the midst of the content.
3. Keyword Optimization is a Must
You’ve likely put all your efforts into developing your app, but have you put as much effort into looking for the right keywords? No? Well, your efforts are in vain if your target audience cannot find your application easily.
Keyword optimization is a must for applications as well as websites. Select a keyword or keywords that depict value and information about the app. A keyword planner will be helpful in this process. The keyword that you selected should be used throughout the content in an appropriate frequency. You can use it in headings, subheadings and paragraphs.
Keywords will also help you to know where your audience hangs out. Before trying to hit almost all users, be as specific as possible. Try to reach users who want that special feature your app provides.
Go for the keywords that have less competition in the beginning. (To have a strong connection, it is recommended that you use the most powerful keyword in the app title.) Use the additional keywords in your description of the application in the Google Play Store. This will help with better indexing.
4. Optimize Click-Through Rates
Click-through rate (CTR) helps to increase the number of downloads and installations of an app. You can improve your CTR by writing engaging content on your app and including a powerful call-to-action (CTA) at the end of the content.
CTR works as a medium to tell the app engine about the relevancy and the importance of the app. To optimize your CTR, your product page should be attractive and engaging, and the content should be of top quality, highlighting the important features in short, easy-to-read paragraphs.
Boost your CTR by improving the quality of images, the quality of the content that pushes for a CTA as well as your CTA buttons themselves.
5. Positive Reviews Help Rankings
Reviews and ratings by customers are the most critical and transparent way to measure the quality of an application. In fact, it is the most important criterion taken into account by Google: The more positive reviews are added in the comment section, the better your rankings will be. To encourage positive reviews, have a look at the feedback of the application. Respond to positive feedback and work on any issues brought up in negative feedback.
Google uses these ratings and reviews as a medium to rank an app. A company can improve its app according to its ratings, and to get a good ranking, your app should deliver the promised result in the most efficient way. Are you thinking of getting a customized application? You could get in touch with a custom web development company that can do the work for you.
A consistent positive rating works as a strong signal for search engines. Initially, the first hundred reviews will be quite tough to accumulate, but once you reach this milestone your app will be visible to users on search engines and your reviews will increase exponentially. An ever-evolving, ever-changing application is always appreciated by users. Your work should be of the topmost quality to get better reviews and ratings.
Keep encouraging users to leave positive reviews. In the beginning, you can promote your app on application product listing websites where users try new apps that are introduced in the market.
6. Regular Updates Are Mandatory
To get mobile apps ranked in SERPs it is recommended to update them from time to time. Updates add new features to apps and make them fresh.
Top-performing applications keep evolving and changing by integrating new features. To have a strong online presence, you need to pay good attention to search engine guidelines and tips. You should make an effort to skyrocket the visibility of your mobile app on SERPs. Mobile apps are considered one of the best approaches to give a personalized and customized experience to existing or prospective customers.
The app industry is an incredibly dynamic field. Every new technology that is introduced in the market aims to make the life of its users simpler and more organized. This raises the bar of developing an application: If your app is still stuck on the features that were introduced years ago, users will not like it. They demand apps that are integrated with advanced features – apps that perform well and earn excellent reviews.
It is generally recommended that you update your app every 20-30 days and mention its new updates on all of your platforms.
Backlinks are considered a vital element for SEO ranking. Any page that has a link that directs to your app list or downloading your app is a great boost for ranking in SERPs. You can mention the link of your application on your website as well as on all your social media accounts.
To improve the ranking of the app, you also need to work on the metadata. Keywords play an important role in this. You should use highly efficient keyword tools. Look for the keywords that are most searched and have a maximum probability to attract traffic. Try to include as many relatable backlinks as you can.
Finally, make good use of social media platforms. Talk about your app on multiple social media platforms and mention the link that redirects to the app’s downloading page.
We are living in an app-driven world, where many of our tasks are app-dependent. Applications have grown to become an integral part of our daily routine. For small and big things, we rely on apps – and they have the potential to take a company to the next level by providing it with a better and more engaging service.
To reap the benefits, you need to develop a high-performing application that follows all SEO tips and guidelines. Here we have given a few SEO tips to get your mobile app ranked on SERPs. Remember, you don’t have to do it alone. If you want to get an app that is guaranteed to rank well, you can always get in touch with mobile application development services.