34 billion work emails go straight to the trash—including business critical communications. This presents a unique challenge in these times since getting a coworker’s attention isn’t as simple as tapping their shoulder at their desk.
When it comes to internal communications, we often put less thought into them than our customer-facing messages. But what if you optimized every internal communication so they not only looked polished and professional, but also helped teams communicate better (and with less friction)?
One of the ways many of our customers use Bitly is in company communications. This enables HR, leadership, sales and workplace experience teams to improve employee engagement by boosting click-throughs and providing critical link data to improve their communication strategies. Here are some of the ways teams use Bitly for internal communications.
#1 – Sharing internal job postings
Some recruiting teams create custom branded links to share job postings internally. For example, one customer uses Bitly links to track clicks and device-type data. This helps them understand which of their strategies perform best so they can determine which ones are worth replicating.
By assessing the Bitly data, they found the best-performing job posts were for graphic design roles. They also learned which sections within the job postings got the most engagement. With this information, they were able to confidently decide to include top-performing sections in all future posts. They could also create a strategy to improve engagement with posts that received fewer clicks, as well as decide which devices to concentrate on when optimizing their posts.
#2 – Boosting company intranet engagement
Getting your employees to use the company intranet consistently can be difficult. To help with adoption, it’s good practice for HR, people and leadership teams to point to the intranet in internal communications whenever possible. By using Bitly links in these communications, teams can see how many employees are actually clicking through and note which messages are getting the most engagement.
Another way to encourage and reinforce adoption is by creating easy-to-remember links. Some companies keep a list of frequently asked questions handy and pre-written responses that include custom branded links that point to the intranet for more information. This not only saves time but helps normalize the use of the intranet as a place to discover company-specific information.
#3 – Improving team communications
This is a simple yet an often overlooked one. Sharing short links with your peers is a great best practice to implement. If your organization’s Bitly account is organized into multiple groups, it can associate a different custom domain with each group. For example, your distributed sales team may have several groups in Bitly to represent the different regions they operate in:
👥 Group 1 – N. America – teamno.co
👥 Group 2 – S. America – teamso.co
👥 Group 3 – Europe – teameuro.co
Since each group can have its own custom domain, each region of your sales team can create unique branded links. When other members of your organization receive links from the sales team, they’re able to easily distinguish, before they click, which region the link is associated with. This not only boosts visibility of sub-teams that might otherwise get less attention, but it also helps provide useful context to employees receiving the links.
#4 – Communicating leadership and top-down messages
Bitly links can be used in much the same way as above, but by your leadership team. For example, a c-suite leader might send out an executive summary to the company following an all-hands meeting that links to relevant web pages based on the topics covered during the meeting.
By sharing leadership-branded links, employees will easily recognize them when they’re shared, wherever they’re shared. Because company-wide communications tend to be important in nature, when employees see leadership-branded links, they can react swiftly and take action, if necessary.
#5 – Sharing internal event information
Workplace experience teams can keep companies informed of upcoming events and activities using Bitly in their communications. By adding UTM parameters to their links, which can easily be done in Bitly, they can send unique links to multiple teams that point to the same destination URL. This allows them to track clicks by team and follow up with the teams with low engagement.
They can also use Bitly QR Codes in physical spaces and print collateral. This enables employees to quickly and easily scan the code with their mobile device to learn more about an upcoming event or activity. At Bitly, we have QR Codes posted in each of our offices that point to guest WiFi information.
#6 – Keeping links in resource libraries consistent
Like many businesses, you may have a company knowledge bank or resource library where employees can find sales and marketing content. Using short links to point to these resources allows you to measure the impact of each piece of content so you can better understand employee engagement. This can result in a better content strategy and, ultimately, more engagement across the company.
By creating custom Bitly links pointing to each of your company resources, you can show employees where they’re going even before they click. And, if the content ever changes or points to the wrong destination URL you can redirect the link to point to the right place—even if the original owner of the content leaves the company.
These are just some of the ways companies are utilizing Bitly to improve their internal communications. You can learn more by checking out our ebook, The A–Z Guide to Bitly’s Features, Tools & Use Cases.