Create your own Black Friday landing page
2. Shopify for selling products online
Selling products online has great advantages, but it, too, requires proper approach and tools. Starting an online store on Shopify is simple, although there’s still some work to do afterwards. Adding products, setting payment methods, customizing the store – all of this needs your attention, but it is worth the effort. Combining Shopify with Landingi lets you sell products directly from your landing pages. And with features such as one-click landing page duplication, you can create a number of pages for the very products you want to offer on special terms during Black Friday.
3. Email marketing tools for abandoned baskets
Email marketing tends to be underrated these days, but the possibilities it gives are countless. Assuming that you already have leads or a customer base, you can easily let them know that you’ve prepared something special for them.
Try sending personalized emails to those shoppers who abandoned their carts. Why is it worth the effort? Almost 80% of transactions are abandoned which means that only 1 out of 5 transactions find their happy ending. That’s a whole lot of potential to unleash. Since you may have a Black Friday discount for one of the items they wanted to buy, it would be a waste not to inform them about it. There’s plenty of tools, such as Rejoiner, User.com or GetReponse that can help you recover some of those abandoned baskets.
4. Google tools for landing page/website performance
Google provides developers, marketers and users with an endless source of tools – some of them, like Google Analytics, Google Optimize or Google Tag Manager are crucial, while the usefulness of the others can be a subject of discussion.
Google Analytics is a giant tool, packed with options. If you’re a marketer, I probably don’t have to say anything about GA, as it’s the marketer’s must-have. But in case you haven’t had the pleasure before, know this: if there’s a statistic you’d want to track, it’s already in Google Analytics (some say that if there’s a statistic you don’t want to track, it’s in GA, too).
You can use Google Analytics to track website visits, traffic sources, time on site, bounce rate, conversions and much more. It’s also a great way to measure landing page performance.
An additional tool that works great with Google Analytics, is Google Tag Manager. It’s designed to make gathering of all the necessary data a lot easier by creating tags – short pieces of code, with each one tracking exactly one kind of data. Marketing tags can show you how many people clicked on a precise link or how much time they spent on one of your pages. You can also use GTM to create a tag that measures the conversion on one of your forms or even the products people add or remove from their shopping carts.
The last of the trio is Google Optimize – an advanced tool capable of significantly improving your website’s performance. Perform multivariate tests, get insights on personalization, test different URLs and more. It also allows you to perform A/B tests on your websites.