Email marketing doesn’t have to be an expensive activity. In fact, it can be one of the most affordable ways to connect with your audience and generate more sales. There are plenty of cheap email marketing services out there to choose from, it’s just a case of finding the right fit for you.
To help you out, we’ve compiled a list of the best and the cheapest options available.
|Email Provider||Free plan?||Cheapest paid plan||No. of subscribers|
|Constant Contact||No||$20 p/m||500|
|Cake Mail||Free trial||$8 p/m||500|
|Email Octopus||Yes||$20 p/m||5000|
The best cheap email marketing services to save you money
Sendinblue is the email marketing toolkit you need to create powerful campaigns quickly and easily. The selection of features available means you can mix and match them to suit your needs.
Choose effective automations, advanced segmentation, and A/B testing to better understand your audience, and create transactional email campaigns, SMS marketing strategies, and more with the extra features.
All of this comes at an extremely affordable price – there’s even a free option to start with that lets you send up to 300 emails a day.
What’s great about Sendinblue is that you can store an unlimited of contacts across all plans – even the free plan. That way you don’t need to worry about increasing email costs as your subscriber list grows.
Mailchimp is often the go-to cheap email marketing service for those new to the scene. The intuitive interface lets you set up several campaigns, tag subscribers, and create automated workflows.
The paid options are affordable and offer advanced audience insights, custom branding, and a host of templates to choose from, and there’s a free option too for up to 2,000 subscribers.
3. Constant Contact
Constant Contact’s drag-and-drop editor makes it easy to create and customize professional-looking emails, while the automations feature lets you build out trigger-based email series to better connect with your subscribers. The ability to import subscribers from external lists and the transactional email element makes it a good bet for ecommerce brands.
There’s no free option but the cheapest plan starts at a very reasonable £15 per month for unlimited emails and a whole host of powerful features.
ConvertKit specializes in helping creatives reach and build relationships with their audiences. The platform has an ever-expanding range of email templates to use as well as landing page designs that have been created specifically with conversions in mind.
The dashboard is easy-to-use with visual workflows that help you map out trigger-based campaigns. There’s a free plan for up to 1,000 subscribers, but this doesn’t include the automated sequences and funnels. To set that up, you’ll need to sign up for the next plan up, which starts at $29 per month for 1,000 subscribers.
5. Cake Mail
Make your own branded templates (or choose from a selection of professionally-designed ones) and manage your subscribers using Cake Mail’s groups and segmentation features.
The aim of Cake Mail is simplicity, allowing small businesses to focus on their messaging without having to worry about their design skills. There’s a 30-day free trial you can sign up for to see if you like the platform, otherwise prices start at just $8 a month for unlimited emails and up to 500 subscribers.
MailerLite is a simple platform with powerful features. The design features let you create beautifully branded email templates and landing pages, while automation, personalization, and segmentation allow you to build deeper relationships with your subscribers.
There’s also the opportunity to A/B test campaigns and use advanced audience insights to better understand the people you’re talking to. There’s a free plan for up to 1,000 subscribers. Once you reach that level, you’ll be bumped up to the $10 per month plan, with prices increasing the more subscribers you get.
GetResponse has all the tools you need to send out one-time broadcasts and create ongoing email campaigns. It comes complete with premade autoresponders, templates for trigger-based emails, powerful segmentation features, and professionally designed templates to ensure your emails are eye-catching when they land in your subscribers’ inboxes.
You can try a 30-day free trial to begin with. After that, prices start at $15 per month.
SendGrid has been created with developers and marketers in mind to help them build and send engaging email campaigns. It comes with all the usual features, like email automation options, sign up forms, premade landing page designs, A/B testing, and advanced insights.
The free plan lets you send 40,000 emails for 30 days, and then you can send 100 emails a day after that. Otherwise, paid prices start at $14.95 per month for more advanced features.
Aweber’s in-built AI-powered design assistant helps you create beautiful and branded emails in a matter of minutes. The platform also features a drag-and-drop template builder and landing page designer so you can keep everything looking good and on brand. There’s also a powerful automations feature and a campaign marketplace where you can import high-performing campaigns into your account to use as a guide.
There is a new free plan for up to 500 subscribers. After that, prices start at $16.15 per month.
Moosend is a fully-functioning and cheap email marketing service with all the features you need to create beautiful campaigns that convert. You can create branded landing pages using the premade templates for inspiration, send automated emails based on subscriber behavior, and tap into the ecommerce AI feature to generate more sales.
The free plan lets you send unlimited emails to up to 1,000 subscribers. If you have more people on your list than that, you’ll need to move up to the paid plans which start at $8 per month.
Automated workflow templates, premade dynamic forms, and professionally-designed email templates let you build out an eye-catching email campaign quickly and easily. Other features include an intuitive drag-and-drop editor, SMS campaigns, and powerful ecommerce segmentation tools.
The free plan lets you send up to 15,000 emails a month, while paid plans start at $16 per month and increase as you grow your subscriber list.
SendPulse is actually a multi-channel marketing platform with a cheap email marketing service that comes as part of it. There’s a drag-and-drop email editor that lets you create branded and beautiful newsletters in seconds, as well as automation and personalization features that allow you to continue to build a connection with your subscribers without any extra effort.
The free plan lets you hold up to 500 subscribers but is limited on the features front. Otherwise, paid plans start at a very reasonable £4.80 per month.
Create meaningful emails that engage your subscribers with Mailjet’s range of easy-to-use features. Design responsive emails using premade templates in just a few clicks, manage and segment your audience so you can send the right message to the right people, and monitor your campaign results with advanced insights.
The free plan lets you send up to 6,000 emails a month. Want to send more? The basic paid plan starts at $9.65 per month.
14. Email Octopus
Email Octopus is all about simplicity and helping businesses engage with their subscribers in a consistent and meaningful way. A range of simple template designs for every industry ensure your emails look professional, while easy automation features let you communicate with people outside of manual newsletters. There are also smart analytics you can tap into to measure and track the results of your email campaigns.
If you have less than 2,500 subscribers and send less than 10,000 emails per month, you can sign up for the free plan. Alternatively, paid plans start at $20 per month.
Benchmark’s features have been specifically designed to help you grow your subscriber list and business. Everything is customizable, from the email templates to the premade landing pages and automated workflows. Reporting features and lead generation tools help you make the most of your emails and get the best results possible.
Like most options here, there is a free plan that lets you send up to 250 emails per month. After that, prices start at $11.99 per month.
Sender helps you create automated email campaigns from scratch with a range of powerful features. Ecommerce brands can import all of their product information with the inbuilt Product Wizard, which means no more copying and pasting. On top of this, Sender integrates with the majority of popular ecommerce platforms, including WooCommerce, Magento, and WordPress.
The free plan lets you have up to 2,500 subscribers and send 15,000 emails a month. Paid plans start at €9 per month.
17. Red Cappi
Simplicity is the name of the game for Red Cappi. The platform has a really simple interface with drag-and-drop elements to help you build your emails quickly. You can also use the inbuilt automated email schedules to send out your emails when your audience is most engaged. On top of this, you can personalize your emails and A/B test campaigns to see which ones perform best.
It’s free to have up to 100 subscribers. After that, prices start at $10 per month.
MailGet is a tool from FormGet that lets you create automated email campaigns geared for conversions. The drag-and-drop editor lets you build emails in minutes, while drip automation, list management, and list cleaning let you keep your campaigns high-performing and your subscribers engaged.
There is a free plan that you can sign up for while you explore the features, but to start sending emails you’ll need to sign up for one of the paid plans. Prices start at $29 per month.
Choosing the Right Cheap Email Marketing Service
The key to success with email marketing starts with choosing the right email marketing provider. Compare the options available and align them with your budget to find the option that provides you with all the features you need and is within your price range.