Of course, every newsletter is different. What works for some won’t necessarily work for you. But taking a look at some examples is a great way to get your creative juices flowing and even discover new features of email marketing. If your industry isn’t included here — not to worry. The design elements in these newsletters can apply to nearly any type of business.
Let’s take a look! 🚀
Best Email Newsletter Examples:
12 Newsletter Examples to Inspire Your Email Marketing Strategy
Ecommerce newsletters usually serve a few main purposes:
- Promote new products in the store
- Announce seasonal promotions or sales
- Reinforce a strong relationship with customers
- Compliment your store’s overall digital marketing strategy
There are a number of ways to accomplish these goals, so let’s take a look at what our customers do:
Stitches n Giggles
Stitches n Giggles is an online shop selling quilting fabric and supplies. 🧶This newsletter example comes from one of their recent email marketing campaigns.
There are a lot of things we like about this newsletter from Stitches n Giggles. For starters, it’s a great example of high-quality holiday marketing. Instead of just using the holidays as an excuse to run a promotion, Stitches n Giggles also provide value to their customers by featuring small items that make perfect stocking stuffers. (And they’re also on sale. 🤑)
This newsletter’s subject line is worth mentioning too. It read, “Stocking Stuffers – Notion sale.” Though it may not seem like much, it hits three birds with one stone!
First, it accurately describes the newsletter content. Second, mentioning “stocking stuffers” helps grab subscribers’ attention. Third, it offers value in the form of a sale!
Next, take a look at the CTA buttons in this newsletter example. Placed between sections, they help the newsletter design by dividing up what would otherwise be a long series of images. Another CTA button best practice is indicating where you’re sending your subscribers, which is exactly what Stitches n Giggles does here. 👏
Wondering how many images to include in a newsletter? Find the answer and other best practices in our guide to newsletter images.
Our next newsletter example comes from Mulligans Pharmacy. Though, this example is more than just an ecommerce newsletter. As a pharmacy with an online shop, Mulligans used their newsletter as a way to provide support to their patients from afar. 🤒
What we like about this newsletter content is that it is so timely. This example dates back to January 2021, when Ireland went into another Covid-19 lockdown. 🦠 To help their customers stay well, Mulligans’ newsletter provides important wellness tips in without being overly lengthy or text-heavy.
To grab readers’ attention, they start the newsletter with a custom graphic displaying their immune system products. To learn more about designing custom graphics like this, take a look at this help centre article.
From there, this newsletter example is simply but effectively designed and features products that people are looking for mid-winter. With a small CTA button under each product, subscribers have an easy time finding what they need. 🔍
Taking things to the next level, this type of email newsletter lends itself well to personalization. Email personalization helps you better connect with your subscribers and allows you to offer individual product recommendations based on customers’ purchase history!
Our third and final ecommerce newsletter example comes from 69b Boutique, a sustainable fashion retailer with both an ecommerce and brick and mortar shop. Check it out:
This newsletter is a great showcase of effective email structure and design elements. Let’s pick apart what they’ve done…
The newsletter is divided into sections. The header starts by grabbing readers’ attention with a free shipping offer. Then, attentive readers reach 69b’s new product spotlight. From there, women’s and men’s are subtly divided into separate sections.
After that comes the sale section. Putting this at the end of your marketing newsletters can be an effective strategy to encourage subscribers to read through your emails. 👁️
In terms of design, this email is pretty simplistic but does a good job supporting the objective of the newsletter: conversions. 💰 The color palette is on-brand and engaging. The bubbles/boxes help divide the email into sections. And best of all, the color of the CTA buttons makes them stand out and adds a nice flare to the overall palette.
This newsletter format works well for ecommerce retailers as well as brick and mortar shops. All in all, this newsletter gets an A+ from us! 🧑🏫
Email newsletters for brick and mortar shops have slightly different goals than those for ecommerce retailers. In this case, your newsletters should help:
- Build a sense of community around your shop.
- Keep customers up to date on new products, opening times, and current sales and deals.
- Bring customers into your store!
Calif Chicken Café
Calif Chicken Café is home to Los Angeles’s “best rotisserie chicken.” Their newsletter is a great example of how to get customers into your restaurant or shop. Let’s take a look:
Now, this email is essentially just a photo of lemonade. But Calif Chicken Café has elevated it to make an enticing, tantalizing call to their customers.
A large part of what makes this email so effective is the eye-catching photo (attractive staging, yellow props, etc.). As well, featuring a product like lemonade is a great way to get customers into your store. It’s hot in LA, so seeing an email like this may be all you need to decide to patron Calif Chicken Café.
For restaurants, cafés, and any other business that sells food and drink, take notes on this newsletter example. It’s short, sweet, and to the point — kind of like lemonade. 🍋
Peter Thomas Photography
Our next brick and mortar newsletter example comes from Peter Thomas Photography. This email announced the shop’s re-opening and features their most popular services:
This example has a more classic newsletter style. It’s mostly focused on highlighting products and services and encouraging subscribers to book a session.
That said, Peter Thomas Photography still finds ways to make their newsletter content unique. Namely, we love the photo and caption at the top of the email. A cute dog is a great way to grab subscribers’ attention. Even better, the owner’s joke about his hair during lockdown helps the audience connect with the business.
The newsletter copy also helps re-establish connection after lockdown with an eager, friendly tone of voice. 🤗
From there, the business does a nice job of displaying their services and using CTA buttons to clearly link to more information.
SaaS Newsletter Examples
For SaaS companies, newsletters typically communicate product updates and promotional content like sales and discounts. As well, automated emails often play an important role in new customers’ onboarding.
Take a look at this holiday campaign by Cheddar Up, a digital payment solution.
Giving Tuesday is celebrated the Tuesday after Thanksgiving and is an opportunity to donate to charities. 💗 Cheddar Up sent this email a week ahead of the global day of giving to remind its customers to prep their collection campaigns.
This type of timely and helpful newsletter content is great for boosting your open rates in the long-run. If your subscribers see the value in your newsletters, they’re more likely to continue opening them. 💡
But the value doesn’t stop there. Cheddar Up includes a CTA button to a page with fundraising tips and links to some of their relevant blog content.
To finish, they feature a customer testimonial. This is an excellent way to incorporate social proof into your newsletter content. It shows your brand has earned the trust of others and helps you come across as reliable and worthy of their business.
Hack the Box
Next up, we have a SaaS newsletter example from Hack the Box, an online cybersecurity training platform.
This email is one of Hack the Box’s monthly newsletters and features plenty of helpful content for subscribers. The newsletter starts off by featuring new modules on the platform with convenient CTA buttons underneath.
What follows is a minor product update regarding the account verification process. Next, Hack the Box introduces an upcoming event. Finally, the newsletter spotlights one of their blog articles. And what’s at the end of each of these sections? You guessed it — a clearly marked CTA button. 👏
We chose to feature this newsletter example because it runs the gamut of SaaS email marketing components. It does a good job of it, too. The newsletter doesn’t come across as overly lengthy or heavy. Nicely done, Hack the Box!
Our next example comes from a cloud-based music creation and collaboration platform called Splice. Since we’ve already focused on typical components of SaaS newsletters, pay special attention to the design features of this one:
This newsletter is a good demonstration of how to make your email stand out without overly complicated design. At its core, it’s just white text on a black background. But the campaign does a good job of grabbing your attention. 🤩
The “night mode” design of this campaign helps make the email content more memorable and also helps it stand out from other campaigns in your subscribers’ inboxes.
Another noteworthy aspect of this campaign is that it doesn’t come across as a promotional email. It’s really giving the audience valuable content in the form of learning opportunities and curated music collections. 🎧
Notice how the CTA buttons are labelled “learn more.” This approach makes readers feel like they’re gaining something from your marketing communications. It’s not so much a clear call to action as an invitation to dig into your brand’s content and resources. Good thinking, Splice!
For more inspiration like this, check out our article with 125 newsletter ideas!
Email newsletters are also essential to blogs and media organizations too. They help inform your readers of the latest content you’ve published and build a dedicated audience.
We Can Still Have Nice Things
At the end of 2020, We Can Still Have Nice Things kicked off its weekly newsletter to shine a much-needed spotlight on up-lifting topics and news. Their newsletters contain three sections: a highlight, joyful links of the week, and the animal corner. 😺
Blog newsletters should feature new posts and encourage your readers to click through to your website. In this example, the newsletter design is minimal and allows subscribers to focus on the featured articles.
Further, having a recurring structure in each newsletter can help your subscribers get acquainted with the sections of your blog. That way, they’re able to more quickly find the content they enjoy the most. Great for click through rates! 📈
Finally, including CTA buttons to your social media like the ones here is a great way to expand your blog’s reach and make for a well-connected community!
The next blog newsletter example comes from our very own Sendinblue blog! 💁♀️
Breaking down our newsletter approach, we typically start with a short note to our subscribers, touching on any relevant marketing topics and/or outlining what’s to come in the rest of the email.
From there, we’ll spotlight a few recent articles and include CTA buttons for easy access.
Providing value to our subscribers is always a priority. That’s why our next section — “Tip of the Month” — gives advice on marketing and ecommerce topics. Adding a section like this to your newsletter is a practical way to get in the habit of providing value to your subscribers. 🎁
Pro tip: adding a newsletter subscription form to your blog homepage is great for growing your email list. Take a look at the form we use on the Sendinblue blog:
Finally, we’ll take a look at nonprofit newsletters. Third sector organizations typically have much different operation and marketing strategies than the other examples we’ve featured in this post. That said, newsletters still play a highly important role in email marketing for nonprofits.
Email newsletters allow nonprofits to stay in contact with supporters and donors both at an individual level and in mass. This type of marketing lends itself particularly well to communicating important information, including:
- Updates on the organization
- Relevant stories and developments related to their core mission
- Upcoming fundraising events and promotions
- Where and how to donate
Because email is much cheaper (and more engaging) than direct mail, newsletters have become a staple in the nonprofit marketing toolbox.
Let’s take a look at a few great newsletter examples from nonprofits:
University of British Columbia’s Alma Mater Society
The Alma Mater Society at University of British Columbia – Vancouver sends a monthly newsletter to members, i.e., students at UBC. 🧑🎓 What makes it such a great newsletter example is the way it connects with its audience by giving them exactly what they want.
University students want to be heard and affirmed. It’s the job of student societies to make sure the university listens to students and then acts. In this newsletter example, we see UBC’s student society doing just that. 🎉
This newsletter communicates important updates on topics students care about, like how to make their university better, financial support for public transportation costs, and workshops to make for a more inclusive campus.
Though this newsletter example may seem text-heavy, it’s important to remember there are slightly different goals here. Whereas an ecommerce retailer would aim for conversions and high click through rates, a university student society works a bit differently. 🧑🏫
For them, revenue isn’t as much of an existential concern. They’re focused on providing value to their members. Even for those of us who don’t work in such profit-blind organizations, this newsletter example can teach us a lot about giving your audience what they want to know. 🤔
Keep Australia Beautiful
Last but certainly not least, our final newsletter example comes from Keep Australia Beautiful. As the name suggests, this nonprofit organization works to protect the environment and natural beauty of Australia. 🦘
We think this is a great example of an effective nonprofit newsletter for a few reasons. First, the note provides a roundup of what’s to come in the email. It touches on the nonprofit’s latest news, announces an event, spotlights some current projects, details ways subscribers can help make a difference. 🌱
Another nice touch in this newsletter is the “volunteer spotlight.” This is a great way for organizations to express gratitude for volunteers and inspire others to donate some of their time, too.
One last thing about this newsletter example — did you notice there’s no fundraising CTA? While you may be tempted to encourage your subscribers to donate in every email, this tactic quickly becomes tiresome. 🥱 For better results, fundraising should take place in designated email campaigns rather than in every email you send.